The ARKOS BEACH TAVERN visual identity and website design project aims to capture the essence of a family-owned establishment that offers delicious cuisine and an authentic Greek experience. Targeting tourists and food enthusiasts, the identity is crafted to be friendly and inviting, reflecting the warm, familial atmosphere of the tavern. The logo incorporates distinct elements of the tavern, using hand-drawn design features to express individuality and a personal touch. The overall aesthetic emphasizes the genuine and personal experience of dining at ARKOS BEACH TAVERN, inviting guests to savor a true taste of Greece in a setting that feels like home. The website design complements this identity with an engaging, easy-to-navigate interface that highlights the tavern’s story, people, menu and unique qualities, ensuring a seamless and appealing digital presence.