The rebranding of Mihai Eminescu Theatre aims to create a visual identity that captures the essence of theatre as a propagator of ideas, emotions, and stories. Targeting a diverse audience, this modern take on a classic subject highlights the theatre’s ability to emanate energy and expand the boundaries of imagination. By conveying the hypnotic nature of theatre, where audiences are transposed into different states, the new identity reflects the deepest functions of theatrical art. The rebrand will encompass dynamic and contemporary design elements, ensuring that the theatre’s rich tradition is honored while appealing to contemporary sensibilities, effectively expressing the timeless and transformative power of live performance.