“The Good Work Card” tactical campaign is designed to appeal to drivers, fleet managers, and those in the agricultural sector by offering a discount program on fuel consumption. The more fuel one consumes, the greater the discount, reflecting OCTANO’s understanding of the demands of being at the helm of a small to medium business. The campaign creatively illustrates fuel consumption as a measure of work accomplished, using clever wordplay in headlines and imagery associated with roads and fields. This approach highlights the support OCTANO provides to hard-working individuals and businesses, emphasising the practical benefits and savings of the Good Work Card in a visually engaging and relatable manner leading to a Landing Page where one can register their business to obtain the card.