The “Hygiene is Contagious” donation campaign is designed to raise awareness among parents about the critical importance of hygiene education. This initiative emphasises the necessity of proper hygiene practices and facilitates this through the donation of a portion of profits to renovate school bathrooms. Using the oxymoron “Hygiene is Contagious,” the campaign illustrates how easy and essential it is to teach hygiene habits. Engaging visuals of soap bubbles resembling microbes under a microscope create a striking impact, reinforcing the message that good hygiene can spread just as easily as germs. The campaign combines a serious message with creative imagery, inspiring parents to contribute to a cause that promotes healthier environments for children.