“The Coffee Tank” tactical campaign is crafted to engage big truck drivers in an entertaining and quirky manner, showcasing the standout benefit of the OCTANO Fleet Card: free coffee. This creative poster captures the attention of truck drivers with playful a visual and direct lighthearted messaging, emphasising how the OCTANO Fleet Card provides not just convenience, but also the perk of complimentary coffee to keep them energised on their journeys. The campaign’s tone is cheerful and humorous, creating an enjoyable and memorable experience that encourages drivers to make the most of this valuable partnership.